Currently cable tray equipment market products are not lacking, but there has been a high degree of similarity, cable tray and equipment industry and innovative products developed cable tray serious shortage of equipment, product homogeneity is very prominent. Faced with fierce competition continues equipment market cable tray, cable tray equipment companies in the implementation of brand communication, we must first solve the problem of brand positioning, to figure out their own brand's core values, meaning, and then straighten out the next direction of propagation and the target transmission. Also find out after the core brand, the need for current cable bridge equipment to do marketing on the basis of a thorough analysis to determine the various stages of marketing objectives, determine the stage communication objectives. So now consumer demand cable tray equipment has become more diversified, personalization and branding, product quality, design, quality and cultural tastes of consumers has become an important criterion for selection. Design As one of the strategic resources of enterprises, can use it to increase market awareness and acceptance of the product brand, is the way of the cable tray equipment business of brand building. Article Source cable tray equipment www.hsdqjsb.com.