With the continuous improvement of people's living standards, consumer demand is also growing bending machine, bending machine industry at the beginning of this century has been rapid development, but cold bending machine industry must difficulties. The advent of the Internet age, the majority of bending machine business is at full speed, increasing the production line, large-scale production. However, with the cold and the cold-formed saturated market opportunities, market also suffered winter bending machine, bending machine, many enterprises find themselves in a dilemma of the occasion. Bending machine can be said that under the state's overall economy is relatively stable environment, China bending machine industry suffered setbacks winter can only be partial, not a complete shock, but the majority of bending machine business has focused on a range of issues exposed : follow the trend of counterfeit everywhere, bending machine business strategy is not clear, the lack of long-term planning; the proliferation of the concept of marketing, channel development, fatigue, marketing more sales in a natural state; the lack of systematic bending machine business management, maximize the benefits of the product is missing market supervision and a series of questions for the major companies stood bending machine on the market winter air. Source: bending machine http://www.hsdlwsb.com/ text Keywords: bending machine, the paper addresses: http: //www.hsdlwsb.com/news/12_1574.html